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Aligning online marketing strategies with business objectives

February 5th, 2010

Attached is a short presentation where I cover at a high-level how and why organisations should align their online marketing strategies with business objectives and then deploy informed tactical online solutions. Have a look through and come back to me with any feedback.

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social media, social software, web 2.0

  • Online Business is an excellent way to make money and retire from the workforce! (yes, I said it) I don't mind telling people that internet marketing is as simple as setting up a free blog and then just getting out there and telling others about it. Join a free affiliate program (I'm sure there is one on this page) and then go get a free blog. Blogger or Wordpress. Your free affiliate program will have banners articles and even emails if you want to share it with friends and family. Take the banners & the articles & post them on your free blog. (if you can put banners in the sidebar this is good too.) Then just go online and tell others about your blog. You will want to do a keyword search with GOOGLE SEARCH BASED KEYWORD TOOL for 'internet marketing', 'online business' and 'affiliate marketing'; finding what key phrases are most popular right now. Take the results you get and put them in Google Alerts in the form of a question in "parenthesis" and elect to receive them as a feed to read them in Google Reader. Your Google account will have all of these free tools. When results begin to show in your reader, click on them and get out there sharing what you've learned here from me with the rest of the world. But remember to always leave your name, email and web-address when leaving your comments on other blogs, forums or websites. Copy this comment in your "notebook" and save it as 'Have A Nice Day :)'.
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