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	<title>Digital Insights &#187; hughtrain</title>
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	<itunes:summary>Enterprise Social Software Blog</itunes:summary>
	<itunes:author>Digital Insights</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<title>stormhoek in the west texas desert</title>
		<link>http://www.keithfeighery.com/2008/11/27/stormhoek-in-the-west-texas-desert.html</link>
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		<pubDate>Thu, 27 Nov 2008 04:29:59 +0000</pubDate>
		<dc:creator>hugh macleod</dc:creator>
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		<description><![CDATA[ 1. A few weeks back I mentioned that I was back working with Stormhoek, the South African wine. 2. I mentioned that I had painted a billboard: "Stormhoek. Made in South Africa. Drunk in West Texas." 3. I mentioned...]]></description>
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		<title>marketing as transformation</title>
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		<pubDate>Fri, 21 Nov 2008 20:58:05 +0000</pubDate>
		<dc:creator>hugh macleod</dc:creator>
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		<description><![CDATA[ Back in 2004, I came up with probably my favorite marketing-related insight ever:"THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE." We are here to find meaning. We are here to help other people do the same. Everything else...]]></description>
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