Quick presentation that focuses on the need to focus firstly on your content marketing requirements and then how best to deliver that with a Content Management System
Digital Insights has just finished up delivering three Diploma courses in Online Marketing, Sales and Digital Strategy with Dublin Business School, Griffith College Dublin, and IBAT College Dublin. These have been a great success with many large and medium sized business partners and individuals participating on the courses. They will be all run again in October 2010 so if interested please register at the various colleges. These courses have been certified by the Institute of Commercial Management (ICM) and by the Dublin Business School.
They cover in practical terms how to create an online and digital strategy that is aligned with measurable business objectives with clearly stated goals. They demonstrate to participants how to plan and research your target audiences and understand where they coalesce online and how best to create online tactical solutions that engage with them.
The courses cover how to create inbound marketing programmes based on producing compelling valuable content for your buyers, for both a B2B and B2C environment. We look at how to create awareness and demand through your content and how best to leverage social channels as a means of connecting with your prospectives and customers. As part of the course we differentiate for participants between the differnt forms of media that are used online today – and we break these down into Owned Media, Paid Media and Earned Media, and how to create your media profile based on these segmentations.
We demonstrate to participants how to design and implement paid search campaigns, search engine optimisation programmes, keyword analysis, competitor analysis, blogging strategies, podcasts, videocasts, webinars, screencasts and, relate all of these to particular buyer cycles and sales funnel activities that can help augment site conversions. We go through how businesses can leverage social media to share content, develop community and make their content more “findable”, improve customer service, acquire new customers and retain existing ones. We also show participants how to create measurement frameworks for businesses to track ROI Key Performance Indicators. We go through using the google analytics interface and how to tie this in with site conversion tracking.
These are intense 12 week courses with the aim to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise eCommerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.
Very cool 16 minute long video of MLK delivering his speech in Washington in 1963. Beautiful cadence in his speech patterns. An amazingly substantive speech and one which took enormous courage when you bear in mind what was going on in the States at time. Take the time and have a look.
The following link shows how Yahoo sensitively plans to deal with making 1500 people redundant today. It reminds me of a certain company that I worked for back in 2002 which made everyone sit at their desks whilst it emailed those who were fired, who then had to get up and walk through the open plan office and leave the building immediately. It was so badly thought out it defied belief. Amazingly a couple of months before they had just employed a HR manager. Obviously from the Attila The Hun school of Human Resource Management. It was like the Purges. But of course, these things have a funny way of coming back around – in the end, all those who masterminded this wonderful process themselves were fired later on.
Sad times for those in the firing line.
[After reading Pat Phelan's "Are Social Media experts surplus to requirements in a recession?", I couldn't resist...]
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