A quick post to highlight a couple of new websites that have recently gone live that Digital Insights developed. The first one is TerrificTrophies which we developed for David Berber of DB Sports Tours who organises coaching trips away to the likes of FC Barcelona, Man Utd, and Sporting Lisbon. The new site is developed in Magento. It is targetting clubs who purchase trophies and medals and over time will add in new offerings. It has a fresh and clean design interface and has a very smooth customised check-out process.
The next one to have launched is www.notaryoncall.ie. This was designed for solicitor Mark Ronayne for his notary and commissioner for oath services. Again, its a very clean interface, which clearly articulates the services that Mark provides. The site is easily navigable and comes with a full content management system.
Just got buzz switched on – my initial thoughts having played around with it for 5 mins are that it looks quite interesting. I was a big fan of FriendFeed, and its a bit like that in terms of the flow. Obviously there’s a huge potential for attempting to process vast amounts of information flow – but you just got to filter out the irrelevant stuff (which can be tricky and time consuming). I think it’s interesting to have it integrated with your email account – I think most people have their email open all the time – I do. So there’s no real friction flitting in and out of buzz. I know some people have been giving out about the fact that Google have just blasted this out, there’s no explicit opt-in, you get it whether you like it or not. Similar to what facebook have done regarding UI changes. But this does not pollute the gmail experience directly – yes, its automatically turned on within the application itself, but you still have to opt to click the Buzz link. Its interesting, once you have all your profiles set up in Google Profile its straightforward to have all those profiles aggregated.
Obviously a huge part of this is that Google now gets to see your entire social graph and digital footprint (if you add in all your profiles), which in turn will mean they can start rolling out more focused social search as well as targetting more and more ads at you.
I haven’t read too much of what others have said – be interesting to see what people think of it after using it for a while. When you think about FriendFeed, the user-base for that was tiny – max 2-3 million I think. But gmail had 176 million unique users in December 2009 so that really is rolling out real-time web to a massive audience – much bigger than Twitter which is plateau-ing at the moment allegedly.
Thats my tuppenceworth anyway
Google, social media, social networking, social software, web 2.0
The areas that I see that businesses need the most help and support in the online and digital sphere are around automated marketing solutions, content marketing, leadgen and lead nurturing programmes, and integrated CRM with digital, online and social channels. Coupled with, of course a strong emphasis on the need for serious digital strategy and planning, a comprehensive period of listening to the market, customers, competitors and ultimately the rolling out of tactical solutions that incoroporate all the points that I made at the start. This is a fascinating area for anyone with an interest in technology, marketing, sales, communications, organisational change etc…but yet what is amazing is that there is so much focus on the tools for the tools sake, and solutions that have not evolved over the past 7 years. I really cannot understand this.
Well in fact, I suppose I can. A lot of those who claim to be experts in all things Digital – seem to be very monothematic in terms of their skills and language that they use. They are particularly good at reducing the entire business world down to terms such as SEO, SEM, Email Campaigns, Twitter, Facebook without standing back and thinking what from a business perspective does a senior marketer, sales, communications or product management resource need and want to solve and why. There seems to be a total disconnect in the vocabularies and insights that the typical digital and online practitioner has in regards to addressing real business problems and understanding how businesses operate.
I think 2010 is going to be an interesting year for online practitioners. The business community is looking for far more integration of technologies rather than narrow focused skillsets and solutions. There’s a lot of room for improvement across the board for everyone operating in this area and those outfits who still have not migrated beyond PPC, SEM, SEO, Email Marketing solutions need to move the needle intellectually and digitally soon or risk being caught out in a very serious way.
automated marketing solutions, social media, social networking, social software, socialmedia, web 2.0
Attached is a short presentation where I cover at a high-level how and why organisations should align their online marketing strategies with business objectives and then deploy informed tactical online solutions. Have a look through and come back to me with any feedback.
social media, social software, web 2.0
I’ve attached a presentation that I give on explaining social media (in its broadest sense) – i.e. social networks, digital content, listening tools, reputation management, content marketing etc… along with case studies of businesses using social media to both good and bad effect. Also covers how social media platforms have become enablers for the mass spread of ideas and memes. Have a read through and get back with any comments etc…
social media, social networking, social software, socialmedia