Digital Insights » social media

Buzzzzzz

kfeighery — Wed, 10 Feb 2010 21:01:34 +0000

Just got buzz switched on – my initial thoughts having played around with it for 5 mins are that it looks quite interesting. I was a big fan of FriendFeed, and its a bit like that in terms of the flow. Obviously there’s a huge potential for attempting to process vast amounts of information flow [...]

Lots of tools, little business realisation…

kfeighery — Tue, 09 Feb 2010 16:17:26 +0000

The areas that I see that businesses need the most help and support in the online and digital sphere are around automated marketing solutions, content marketing, leadgen and lead nurturing programmes, and integrated CRM with digital, online and social channels. Coupled with, of course a strong emphasis on the need for serious digital strategy and [...]

Aligning online marketing strategies with business objectives

kfeighery — Fri, 05 Feb 2010 12:06:30 +0000

Aligning online marketing strategies with business objectives

Social media exploration with lots of case studies

kfeighery — Thu, 28 Jan 2010 11:37:38 +0000

I’ve attached a presentation that I give on explaining social media (in its broadest sense) – i.e. social networks, digital content, listening tools, reputation management, content marketing etc… along with case studies of businesses using social media to both good and bad effect. Also covers how social media platforms have become enablers for the mass [...]

Enterprise Social Technologies

kfeighery — Tue, 17 Feb 2009 13:07:04 +0000

Here’s an interesting slideshow from Above and Beyond KM where he takes a look at how organisations can and should adopt social media technologies. It provides an overview of types of social media platforms and the solutions they offer to organisations. It is meant to be targetting legal people, but works as a good overview of [...]

Snappr 2D QR Codes – and possible uses?

kfeighery — Thu, 08 Jan 2009 11:07:25 +0000

Snappr is a service that allows you to create 2D QR codes. Seems quite cool – but Im still trying to figure out exact uses for it. On Snappr you can create your own QR code linked to say for example your social networking sites such as Facebook, Twitter etc.. you can also add in [...]

Predictions for 2009

kfeighery — Thu, 18 Dec 2008 09:53:19 +0000

Below is embedded a report drawn up by Peter Kim who is a former Forrester researcher on social media with a set of predictions for 2009. In it he discusses the coming trends and forecasts with some of the well known voices on the social media circuit, such as Chris Brogan, Jeremiah Owyang, Charlene Li and whole raft of others.

Social media gone wrong

kfeighery — Mon, 15 Dec 2008 21:40:55 +0000

The following article is a second installment to the initial "superlist of social media" article. Some interesting videos and the most recent Motrin Moms ad is played which caused a furore with Mums in the States. Have a look through. There's certainly some resources here that are worth putting in the RSS reader to follow.

Brands on Twitter?

kfeighery — Fri, 12 Dec 2008 21:57:59 +0000

Lots of chat at Mashable today about whether or not brands belong on twitter. Interesting topic. Brands that just spout regurgitated press releases and pretty anodyne commentary are really irritatiting for most twitter users. But those that do it well and have an actual conversation with people and reply etc... have a place. I was making a comment the other day aboutPeopleBrowser(twitter client) and the founder of the company (@WingDude) and his partner both responded to me within 30mins. They're obviously in brand protection mode but also in customer service mode too. You cannot fault them for either really. It makes sense from both perspectives.

Great Blog to Follow

kfeighery — Mon, 08 Dec 2008 11:48:22 +0000

Jeremiah Owyang's blog is a well written and well thought out blog that anyone interested in social media would be well advised to subscribe to and follow. You can also follow him on twitter at @jowyang Twitter. He is a web strategy and social media analyst with Forrester and he provides excellent commentary and analysis on all things digital and social - I've enjoyed following him over the last while. He's a prolific twitterer - so well worth listening to those tweets.