Digital Insights recently delivered a Digital Strategy and Planning Session for Dublin City Enterprise Board to a variety of businesses ranging from the travel industry, education sector, creative arts and retail. Embedded here is the slidedeck that we went through on the day. It goes through the key things to bear in mind when creating a digital strategy, it discusses some frameworks to conceptualise your digital strategy, and highlights the importance of  content marketing and creating a mixed-ecosystem of owned, paid and earned media. It also goes through some of the tactical means available to marketers and how best to use them along with some case studies. Feel free to download and digest. If you want to discuss any of the points, feel free to contact us.