Its just been confirmed over the past while that Zappos has been bought by Amazon for $890M in a direct swap of stock - Zappos have yearly turnover of approx. 1 Billion USD . Its an interesting move - one that seems to make sense - in a video by Jeff Bezos from Amazon he talks about the similarity in the "culture of obsession with the customer". Certainly in the case of Zappos they truly believe in providing fantastic service - and are a transparent company in terms of external communications - almost to it being slightly cult-like. It would seem that from an online retail perspective that Amazon could incorporate the obsessive communications model and open itself up

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social networking amazon, Jeff Bezos, Tony Hseih, Zappos