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The Dominos Pizza Video

April 15th, 2009

Here is the Dominos pizza video that is causing all the stir at the moment. Its pretty grim, you most definitely would not like your take-out getting the same treatment. This was posted up on YouTube over the Easter bank holiday weekend, and by Wednesday had over 600,000 views. Dominos have come out and condemned the video and have fired the employees and say that the police have been notified and that a warrant for their arrest is awaiting. There's some debate on whether the statement they have posted lacks sensitivity and contrition in general, nor does it address the whole issue of hygiene or the lack of it when it comes to the human part of the process. Other commentary is that Dominos should have posted a response in the medium that the "attack" was posted i.e. video - they should have posted a video apology by someone in authority in the organisation, along with an offer of some sort to try and re-build trust. Because essentially that is what has been ruined here. When you think of Dominos after watching this, you will be hard pressed not to conjure up the image of a couple of bored staff in the kitchen interfering with your food. Dominos have been active on social media channels such as Twitter for a period now. So it i

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  • maxtex54

    dominos pizza still my prefered place to get pizza. It just rocks!