Online Marketing, Sales and Digital Strategy Courses
Digital Insights has just finished up delivering three Diploma courses in Online Marketing, Sales and Digital Strategy with Dublin Business School, Griffith College Dublin, and IBAT College Dublin. These have been a great success with many large and medium sized business partners and individuals participating on the courses. They will be all run again in October 2010 so if interested please register at the various colleges. These courses have been certified by the Institute of Commercial Management (ICM) and by the Dublin Business School.
They cover in practical terms how to create an online and digital strategy that is aligned with measurable business objectives with clearly stated goals. They demonstrate to participants how to plan and research your target audiences and understand where they coalesce online and how best to create online tactical solutions that engage with them.
The courses cover how to create inbound marketing programmes based on producing compelling valuable content for your buyers, for both a B2B and B2C environment. We look at how to create awareness and demand through your content and how best to leverage social channels as a means of connecting with your prospectives and customers. As part of the course we differentiate for participants between the differnt forms of media that are used online today – and we break these down into Owned Media, Paid Media and Earned Media, and how to create your media profile based on these segmentations.
We demonstrate to participants how to design and implement paid search campaigns, search engine optimisation programmes, keyword analysis, competitor analysis, blogging strategies, podcasts, videocasts, webinars, screencasts and, relate all of these to particular buyer cycles and sales funnel activities that can help augment site conversions. We go through how businesses can leverage social media to share content, develop community and make their content more “findable”, improve customer service, acquire new customers and retain existing ones. We also show participants how to create measurement frameworks for businesses to track ROI Key Performance Indicators. We go through using the google analytics interface and how to tie this in with site conversion tracking.
These are intense 12 week courses with the aim to provide participants with a clearly defined set of practical digital skills which can be leveraged immediately at client-side marketing teams, digital and integrated agencies, and drive strategy and tactical solutions for enterprise eCommerce businesses, B2B and B2C businesses, communications and public relations organisations, owner managed businesses, and web marketing organisations.
